Marketing cloud and Pardot Both are marketing automation software. Marketing cloud is one of the most popular Cloud based product But Pardot offers a marketing automation solution that closes higher number deals with intelligent lead nurturing by generating more sales pipeline and unite the Marketing and Sales team to work in a collaborative and a better way .
Key difference
between marketing cloud and Pardot
1.
Pardot is positioned as a B2B platform while
salesforce Marketing Cloud is more B2C .
2.
The main difference
is buying cycle . smaller database with higher value sales would be better
targeted via Pardot And larger database with smaller value would do better with
marketing cloud .
3.
Pardot has
more advance ability to easily create Drip marketing Campaigns that are highly personalize,
using website behavior and interaction as the trigger . on the other hand
marketing cloud offers greater capabilities when it comes to social media marketing and advertising , plus
SMS Campaign. Naturally these type of activity tends to be a bigger focus for
B2C.
4.
Pardot has sophisticated Automation for
assigning leads to user of the platform based on intelligent lead grading &
Scoring where as Marketing cloud is made up of different module Each module
focuses on one particular Area of digital marketing.
5.
Marketing Cloud
is all about Real time messaging, cross channel marketing, social SMS, display advertising.
And Pardot is all about Lead generation Lead scoring, lead assignment , email nurture
campaigns, content marketing, webinar marketing & account based marketing.
6.
Use
marketing cloud when you want to easily engage with customer with multiple
channels and assist in Customer
journey . use Pardot when you want to Bridge the gap between your sales and
marketing team or Sales team requires Long-term Nurturing.
